Press tour for Bayer Schering Pharma

On November 17-18, 2008, PR-Premier organized a press tour for Bayer Schering Pharma confined to the XII Russian Oncologic Congress.

On November 18, journalists of regional media together with their colleagues from Moscow participated in the press conference "Scientific Discoveries in Treatment of Primary Liver Cancer". Data for the current situation developed around the issue of the liver cancer incident was introduced in the articles prepared for the event. The company also announced the breakthrough in treatment of oncologic pathology – the launch of the first medication which enables to prolong life of liver cancer carriers.

The press conference was preceded by the informative program “Coffee Cantata”. The name of the program was selected not incidentally – in accordance with the range of conducted research coffee is useful in liver disease prevention. As part of the program the journalists visited the Academy of Coffee and participated in the workshop on the preparation and setting of a table of this aromatic beverage. After the dinner held in the old Moscow restaurant ‘Gilyay’, the guests attended the theatrical performance “Coffee Cantata” starring actors of the Helicon Opera theatre.

Client: Bayer