Unilever gives kids their favourite fairy tales

Yekaterininskiy park in Moscow hosted 13 and 20 September 2008 to public readings of popular children’s books. The event was organized in line with the Unilever’s social programme.

In line with the global mission - To add Vitality to Life – Unilever continues to implement projects addressed to children. The company developed and started to carry out project ‘Morning Fairy Tales’ which is public readings of popular stories written by children's book writers. The Yekaterininskiy park in Moscow hosted September 13 and 20 to the first part of the action where young readers and their parents heard fairy tales read by Anastasia Chukhray. The project was specially developed with the aim that children and their parents spend their time in the bosom of the family and join the Old Russian tradition of reading aloud. Each fairy tale contained interactive theatrical representation in which all interested persons could take part along with professional actors. In the end of the action, all visitors got sweets and gifts.

PR-Premier specialists provided support to the event: they developed the idea, the script of the readings, provided logistics and project announcement, and also its media coverage.

Client: Unilever