Presentation of a new printer line by Xerox

Square café hosted May 22 to a press event initiated to the presentation of a new black and white printing devices manufactured by Xerox. The ‘Black and White’ concept was developed especially for the press event arranged in the spirit of black and white cinematography.

The event’s highlight became a duo of French mimes – black and white laconic costumes, neat expressive movements – the illustration of the perfect black and white printing. Black and white videos shown on the screen demonstrated episodes of the Xerox history. The aesthetics of the event was added by live music: a pianist wearing a white tuxedo performed jazzy and classical pieces at the black piano.

During the official part of the event, the company officials told about technical features of new printing devices. After the event the guests enjoyed the dinner and had a sweet surprise – two fountains of black and white chocolate. The mimes performed a pantomime illustrating the office life and conducted a master class of the pantomime. All the guests received gifts from Xerox after the event.

PR-Premier specialists provided support on organization and realization of the event, including the development of creative concept, logistics, and media support.

Client: Xerox