First stops on the route of the ‘Healthy Heart’ Expedition

On May 17 the ‘Healthy Heart’ Expedition visited Yaroslavl, and on May 21-22 the ship came to Samara where the Expedition participants held a press conference for local media. Consultations for people and extensive educational programme on prevention of cardiovascular diseases were organized in both cities.

The announcing advertising campaign was held in each city in several days prior to the arrival of the ship. Both in Yaroslavl, and in Samara the ‘Healthy Heart’ Expedition drew greater attention of the citizens: over 600 people a day visited the ship in both cities.

All visitors first of all go to the School of Patient, where they could learn more about prevention of cardiovascular diseases, and then obtain therapeutic instant diagnosis. In case of a high risk of the cardiovascular disease, patients undertook additional examination and get cardiologist’s advice. Ship cabins were specially equipped for realization of all these events.

Round Tables for discussions of the risk of cardiovascular diseases and effective preventive measures thereof were organized for physicians. Besides the above listed events, a press conference was held for local media in Samara.

All the activities are conducted in line with the ‘Healthy Heart’ Expedition by PR-Premier specialists.

Client: Bayer