The LOVEnches project

PR-Premier jointly with Bayer-Schering-Pharma has successfully continued realizing the LOVEnches project.

In September 2006, the new project – LOVE-OK – started in Moscow and St. Petersburg, aimed to bring to notice of young generation to the contraception issues.

Some Russian celebrities such as actress Nelli Uvarova, pop group ‘Bratya Grim’, singers Timati and Alexa and journalists of leading magazines painted the common benches with pictures, parting words, wishes and also reasonable warnings to all the loving couples.

This spring (from the beginning of April up to the end of May) the project continues in St. Petersburg, Voronezh and Nizhniy Novgorod. Partners of the action have become popular places for romantic meetings of young people. Announcements of the project are broadcast on the famous radio stations – Europa Plus and LOVE radio.

PR-Premier realizes the whole range of works - from concept development and project stylistics to logistics and technical support.

Client: Schering