The LOVEnches project

On the request of Schering AG Pharmaceutical company, PR-Premier Mix-Marketing Communications Group has presented the LOVEnches project for representatives of mass media, dedicated to the question of contraception. The creative concept was based on the idea that the best place for romantic dates is traditionally common city benches.

In order to make a present for all the lovers, young music, theater and film stars have gathered together in ‘Formula Kino’ on Rublyovskoye highway in Moscow. Timati and Alexa from ‘Star Factory’, ‘Bratya Grim’ and famous Russian actress Nelli Uvarova have started the project LOVEnches, having painted the benches with pictures, parting words, wishes and also reasonable warnings to all the loving couples.

Pavel N. Krotin, M. D., President of Association ‘Family Planning in St. Petersburg’ told the journalists about the necessity of contraception.

This October the LOVEnches will be mounted in the cinema net ‘Formula Kino’ in Moscow and in coffee houses ‘Idealnaya Chashka’ in St. Petersburg. The detailed information can be obtained at www.love-ok.ru. All the visitors of this Web-site and all the listeners of LOVE-Radio can take part in various contests and get special prizes. The agency has developed the creative concept of the project and will fully render assistance both in conducting the advertising and information campaign in mass media, and also technical support of the action.

Client: Schering