Press Conference “Nurofen. 10 years in Russia”

M’ARS (Modern Art Centre) hosted November 8 to press conference “Nurofen. 10 years in Russia” held in line with the promotion of Reckitt Benckiser’s brands.

PR-Premier mounted an exhibition of pictures made by young photographers. The theme of the exhibition was the pain and ways of overcoming thereof. Mikhail Sharov, M.D., Algologist, Head of Neurology Unit, Clinical Hospital No.50, and also Reckitt Benckiser representatives spoke about the problem of pain, its cause and methods of treatment thereof.

The press conference ended with an interactive part where journalists could take a closer look at the history and characteristics of the expert in dealing with pain – Nurofen.

Specialists of PR-Premier provided the whole range of works on organization and carrying out of the event: creative concept development, logistics, and media support.

Client: Reckitt Benckiser