Apple Bar restaurant played host October 10 to press conference ‘From disposable tissues to single dose medicine’.
The main issue of the conference was about problems of ‘indisciplined’ patients and ways of solving these problems by single ingestion of medicine was discussed in speeches by Prof. Svistushkin, Chair of Otolaryngology, Sechenov Moscow Medical Academy, and Prof. Vertkin, Head of Chair of Clinical Pharmacology and Internal Diseases, Moscow State Dental University. One of the modern solutions of this problem is a unique single dose antibiotic manufactured by Pfizer.
An extraordinary workshop ended the event. Professional illusionist revealed some secrets of his craft. These workshops had a symbolic meaning – even inexplicable events at first sight can be explained, and insolvable problems can be overcome with modern medicine.
PR-Premier provided the whole range of PR support and carrying out of the press conference.
Client: Pfizer