PR Premier

Opening of the shopping mall “HC Bucharest”

The agency has provided PR support for the opening after a complete renovation of the shopping mall “HC Bucharest”. The presentation was made in style of a club party GOLDEN PARTY. Opening of the shopping mall “HC Bucharest”

“Bucharest” is a modern classical multi-brand shopping mall of the European standard and one of Moscow’s largest stores. It sells such luxury brands as BOSS, ESCADA SPORT, CORNELIANI, LAUREL, CERRUTI, STRENESSE BLUE, JOOP!, SCHUMACHER, HUGO etc. It offers mass-market brands: APANAGE, BETTY BARCLAY, TOM ТAILOR, BENVENUTO, ROY ROBSON etc. in addition to premium ones.

The major features at the party included ESCADA SPORT and ESCADA autumn-winter 2005-200 fashion shows, as well as BOSS, HUGO, LAUREL, LANVIN and other collections. Fashionable dance bands and a light show were also on the program.

Among the guests of honor were directors of Germany’s largest garment makers, heads of leading Russian and European companies, owners of trading centers in Moscow, top mangers of top consulting agencies. The party attracted attention of the cinema, theatre and show business personalities, with Elena Hanga, Alexander Domogarov, Yevgeny Osin, Yegor Konchalovsky, Anna Bolshova, Yelena Starostina and many others attending it. Reporters writing about fashion and high life also showed interest to the opening of “Bucharest”.

Client: Холдинг-центр