A performance of the popular musical based on ABBA’s songs – Mamma Mia

On the request of Zentiva, PR-Premier organized a performance of the popular musical based on ABBA’s songs – Mamma Mia. The musical was held in Moscow Palace of Youth on April 25, 2007. Over 1,300 physicians attended this event.

Besides the fascinating show, the guests were amazed by a reception standing and promotional gifts from Zentiva – licensed CDs with the original soundtrack to the musical containing ABBA’s songs performed by the main characters of the show.

All the works on preparation, realization and logistics of the event were provided by specialists of PR-Premier.

Client: Zentiva