PR support of a corporate brand and products of Vodochnaya Artel Yat’

The agency starts a comprehensive PR support of a corporate brand and products of Vodochnaya Artel Yat’.

Vodochnaya Artel Yat’, producer of popular in Russia strong alcoholic beverages, was set up in April 2003 through merging the facilities of two distilleries. As of now the company also owns excise warehouses, a glass factory and a trading house, from which direct supplies to Moscow and the Moscow region are made.

Yat’ is the company’s core brand. It is a line of vodkas, produced in unusual bottles with a handle, which are the company’s distinctive feature. Artelnaya is another major brand of the company.

Client: