Outstanding action, supporting brand “Nevskoe”

Pr-Premier during the Big Moscow Beer Festival began the outstanding action, supporting brand “Nevskoe”.

All entertaining events that will take place from 11 to 18 of July on the ground of “Nevskoe” are united by common theme – cinema.

The ground of “Nevskoe” with real “Star Avenue” appears to be the place, where everybody can make his dream come true and feel himself like a real star. For all anxious there is organized a real casting for playing a role in one of television serials. The most original and funny performances are shown on large plasma panels, placed near the ground. Every volunteer who wants to take part in the competition and quizzes about the history of cinema, get good prizes and leave his handprint on “Star Avenue”. In breaks of entertaining program you can listen to jazz band “Dejavu”.

In the evening on a big plasma panel you can watch old Russian comedies. On the 17 of July you will be able to present at concert of famous rock-group from St. Petersburg “Nochnie snaiperi”.

Pr-Premier organized this action from beginning to end (from creating the general conception to equipment installation).

On the first day of the show more than 2 thousand people visited the ground of “Nevskoe”.

Client: Невское