PR Premier

JV in specialized medical and scientific events

The agency’s specialists have organized participation of Fresenius JV in specialized medical and scientific events as part of a comprehensive promotion of FMC brandname in Russia on the order from Fresenius JV. Fresenius JV is a representation of Fresenius Medical Care (FMC) in Russia. JV in specialized medical and scientific events

FCM is the world’s leading designer and producer of equipment and materials for renal dialysis. The company is regularly carrying out scientific researches and is active in development of modern equipment for dialysis and intensive care, it also provides additional training for specialists. For instance, the company has launched a course for training doctors and engineers working with FCM equipment at the medical center of the Administration of the Russian President.

In March-July the agency has prepared Fresenius JV participation in six scientific and practical workshops and conferences on nephrology, anesthesiology and intensive care, which were carried out in various Russian cities: Moscow, Golitsyn (Moscow Region), Nizhny Novgorod, Khabarovsk. This work was instrumental to accomplishing a strategic task – promotion of FCM brand in Russia and enhancement of awareness about Fresenius brand among medical professionals.

Client: Fresenius Medical Care