Press-lunch and press-dinner for journalists of social and political and specialty-oriented medical mass media

Our specialists have organized and carried out press-lunch and press-dinner for journalists of social and political and specialty-oriented medical mass media on the request of German “Bionorica AG”. These events were dedicated to the current trend in pharmaceutical production – Phytoneering (phyto - herb and engineering)

The respectable restaurant “Bibliotheca” of the hotel “Baltchug Kempinski” was the setting of this event.Prof. Michael Popp, Nat Sc D, president of “Bionorica AG”, told about the know-how of the company – method of Phytoneering – production of medical preparations made of natural raw material cultivated and processed so that the medical properties of herbs will reach the utmost.Ac. Vladimir Kulakov, Vice-President of Russian Academy of Medical Sciences, Elena Volskaya, Member of Russian Association of Pharmaceutical Marketing, Prof. Larisa Burdina and Prof. Elena Karpova told about the perspectives of the Russian market of natural preparations.In particular, Elena Karpova noted that natural preparations are highly demanded in pediatric otorhinolaryngology. She accented that “These natural products rarely cause allergic complication and it is very important nowadays because different child allergies assume an epidemic scale”.

Client: Bionorica