PR-Premier prepared the script and organized the work of exhibition stand for Group of companies “ Pharmstandard” during the 7-th Annual International Specialized Exhibition “ Cardiology – 2005”.
This exhibition is traditionally considered to be one of the most significant events of the year, as it attracts the attention of scientists, cardiologists, journalists of specialized Mass Media. Here the specialists used to exchange professional experience, present newest drugs, medical equipment, advanced technologies of treatment and prevention techniques.
For Pharmstandard, that has just been recently restructured, the participation in specialized exhibitions - is not only a possibility to present its new products but the way to increase brand awareness.That was the main task that specialists of PR-Premier solved successfully.
The stand of Pharmstandard contained a lot of advertising – informational materials and presented the cardiologic drugs - “Nitrokor” and “ Renipril” produced on holding’s enterprises and attracted visitor’s attention because of medical and thematic quizzes and prize drawing.
Client: Фармстандарт