Full PR services for group of companies “Pharmstandard”

For the second time the agency PR-Premier provides the full PR services for group of companies “Pharmstandard” within the strategy of brand promotion.

The first presentation of the trademark after re-branding took place in autumn 2004. Also there was organized a launch for doctors in April 18 –21, 2005 during the congress “Man and medicine”.

The main target of program realization was to form the idea about Pharmstandard as one of the biggest domestic drug producer. That was why the place for the stand was chosen considering the maximum traffic density.

The agency specialists created an original stand design with corporate style “Pharmstandard” and decorated the stand, placing the plasma panel for infomercials. The interactive communication was supported by the professional announcer that informed about company events during the work of the congress. Original contests on various themes, karaoke, situational games etc. promoted the popularity of the stand.

The stand work demonstrated again the high professionalism of agency specialists in the field of exhibition and event organization for the participants of pharmaceutical market.

Client: Фармстандарт