RoC – Challenge to Age

On March 21, the results of the ‘RoC – Challenge to Age’ contest for pharmaceutists, organized by ‘RoC’ French premium pharmaceutical cosmetics, were announced.

The action was conducted from December 2006 to February 2007. Over 3,000 pharmaceutical specialists became its participants. Valuable prizes were drawn among 700 finalists from 34 cities of Russia.

Guests of the event dedicated to the announcement of the results of the contest received recommendations from dermatologists on facial treatment. The dermatologists consulted all the present and helped them choose an individual skin treatment program. PR-Premier provided logistics and media support of the event.

Client: RoC