The opening of the Boss Orange Store

On the request of ‘Holding-Centre’ trade company, PR-Premier has organized and conducted the opening of the first Boss Orange Store at the ‘European’ trade and entertainment centre in Moscow.

The event was held as a Malibu Party. Journalists of the leading glossy media and also well-known representatives of Moscow beau-monde became the guests of the party. Gennady Bachinskiy with his wife, Mikhail Kotelnikov from the rock band ‘Gorodskaya Kultura’, participants of the Star Factory-6 the boys band ‘Chelsea’ were among the participants of Malibu Party. Pashkoff and Kiriloff, the showmen of the cult show ‘Zhavoronki’ on the MAXIMUM radio, guaranteed the resort mood to the guests.

The specialists of PR-Premier developed the concept of the event, conducted the whole range of managerial and engineering works. According to the participants’ opinion, Malibu Party became one of the brightest events of this spring.

Client: Холдинг-центр