Hot line IKEA

On the request of IKEA, PR-Premier Hot Line set up the hot line for the Swedish furniture chain in Russia. The line was created in support to the opening of new IKEA stores in Ekaterinburg and in Nizhniy Novgorod and conduction of the contest for citizens of these cities.

The opening of new stores is followed by the contest “The most charming cat of IKEA”. The winner, in accordance with a Russian tradition, will have the honour to open the store. This contest traditionally arouses high interest and invites lots of questions concerning the realization thereof, now PR-Premier Hot Line specialists answer all the questions.

Client: IKEA