PR-Premier company organized and conducted entertaining show “Army musters” in Ramstor City trading center under the request of Panasonic Plaza.
The holiday was organized in frames of Panasonic ideas for life strategy realization and was devoted to the Day of Victory. Everyone shopping in the trading center or having received an invitation or read about it on the city posters could participate in the show.
Each guest could try himself in comic contests related to army, get latest information about Panasonic technical innovations, participate in a photo session and receive his own portrait in a beautiful frame. Besides, each participant could record his congratulations to war veterans with the camcorder and watch it then at the big plasma screen.
Presents and prizes were prepared for winners of contests and authors of the best congratulation. Bingo of a digital camcorder crowned the show. Performance of a vocal group “Blue berets” served a right end to the 4-hours entertaining event and bonus present for everybody. The event attracted over 2000 participants.