Techno show “Panasonic ideas for life”

The agency’s specialists have launched a regional project Panasonic Ideas for life on order from Panasonic. The project aims at getting across the message about the company’s innovative products and helping people to get acquainted with them. The agency’s specialists have launched a regional project Panasonic Ideas for life on order from Panasonic. The project aims at getting across the message about the company’s innovative products and helping people to get acquainted with them.

The first show within a two-month project planned in 12 Russian cities, took place on July 2 in St. Petersburg, on Krestovsky island. The guests took place in numerous contests in which Panasonic appliances were used. A plasma screen showed Panasonic latest products that have already appeared or due to appear in the near future on the Russian market. As the project targets at young people leading an active lifestyle, the program included cyclists’ performance (currently Panasonic sells its bikes in Russia), air ballooning and other sports and entertainment activities.

In accordance with a task set by Panasonic, the agency’s specialists are involved at all stages of the project starting from the development of concept to its implementation. They also provide local media coverage of the promotional tour.

Background:

PR-Premier has been running the project for Panasonic for a third consecutive year.

In previous years it was carried out in 29 Russian cities.

100,000 people took part in the shows and over 300,000 people were present at them.

Panasonic trailer has traveled a distance of over 35,000 kilometers. The participants in the shows received more than 10,000 presents.

Cities where Panasonic Ideas for life Caravan-2005 project is to be carried out: St. Petersburg, Nizhny Novgorod, Perm, Yekaterinburg, Tyumen, Omsk, Chelyabinsk, Samara, Volgograd, Krasnodar, Sochi, Rostov-on-Don.

Client: Panasonic