Techno-show “Panasonic ideas for life”

The first stage of All-Russian regional techno-show “Panasonic ideas for life”, conducted by PR-Premier Mix Marketing Communication Group four years running on the request of Panasonic, has finished. This year trade marketing programs were held under the auspices of the techno-show at the same time as image events.

For one and a half month of the done work (from mid May till early July) the show visited 5 Russian cities: Ekaterinburg, Chelyabinsk, Omsk, Novosibirsk, and Krasnoyarsk. In line with its concept, the event was carried out in the most popular entertaining areas, which allowed the maximum number of citizen to join the event. All of them could examine the latest technological innovations by Panasonic in interactive form. Balloon observation and extreme bicycle motocross show were added to the entertaining program.

Panasonic gave participants of contests and quizzes in each city valuable gifts and prizes: DVD players, roasters, blenders, music centers, and as the main prizes – digital video cameras and television sets.

On the second stage, which starts in August and lasts 2 months, the techno-show will visit 5 more cities: Nizhniy Novgorod, Saint-Petersburg, Samara, Krasnodar and Rostov-on-Don.

Client: Panasonic