September 10, 2004 – PR-Premier arranged a conference for Pfizer distributors at Izola restaurant.
The agency has developed a “First in XXI” event concept to show the innovation and technological advance of Pfizer. Dynamic slide show and visuals from150-years history of Pfizer created positive mood of the invited guests.
A key part of the event was Pfizer presentation of Consumer Healthcare division winter campaign.
An entertainment program followed the presentation. During interesting and absorbing contests guests were able to demonstrate their perfect knowledge of Pfizer history and products, good reaction and ability to drive unusual means of transport.
The pleasant evening came to end with a concert from popular music band “Bravo”, and every guest received a special present from Pfizer.
Client: Pfizer