“ Healthy café”

PR-Premier organized the Pfizer exhibition booth during the international congress “Modern technologies in traumatology and orthopedics: mistakes and complications - prevention and treatment.”

PR-agency’s target included: creation of original conception for exhibition booth and attraction of the public attention to low molecular weight heparin “Fragmin” The main idea of conception was “ Healthy café”: green colors for booth decoration, plants near the booth, humidifier with pine-wood smell; the visitors were treated with freshly-made apple and orange juices.

The entertaining program included: traumatologic quiz and ”musical contest and attracted a great number of visitors. At the end of the program there was organized a lottery with plants as prizes ( nearly 30% of the exhibition visitors that filled in the Pfizer’s inquiry forms took part in it).

Client: Pfizer