New solution for the interaction between medical representatives and drug-stores

According to the Pfizer’s order PR-Premier’s specialists have worked out a new solution for the interaction between medical representatives and drug-stores.

Taking into account the unique commercial offers of “Nicorette”, “Visine”, “Regaine” and “BenGay” medicines the original plot has been created to the informative interactive workshop where pharmaceutical chemists and pharmacists take active part in the presentation. The most active members of the workshops are granted with the presents. Thus way the serious marketing task – increasing loyalty of specialists to the Pfizer’s brand - is solved by easy playing form.

PR-Premier has performed design and production of informative materials and presents to the workshop program.

Client: Pfizer