Press-conference "Lifting the migraine veil"

"Atlas" restaurant was the setting for the press-conference "Lifting the migraine veil" in support of antimigrainous preparation "Relpax" held by PR-Premier on the request of Pfizer. Statistically, three fourths of patients affected by migraine are women. That is why the majority of the invited journalists was women’s and life-style Mass Media. The conception of this event was developed on this basis: opinion-leaders’ speeches grouped with the interactive entertainment program.

The speakers told the participants about the modern way of migraine control -"Relpax" preparation produced by Pfizer. And they also reminded about the well-known folk medicament: wearing a cap. That is why the presentation of new collection of caps designed by Elena Klestova was held within the context of this event. All the participants had the opportunity to become designers. Elena Klestova gave master-class on the cap-making for the attendants. And then all the self-made caps were given as a gift to their creators.

Client: Pfizer