Cyclic meeting of the Pfizer Consumer Healthcare

PR-Premier has organized and conducted the Cyclic meeting of the Pfizer Consumer Healthcare. The meeting took place in Sochi and it was thematically continued after the entertaining program, which was organized in Moscow.

The ‘television’ concept, developed by the agency, was duly carried the consent of the customer and was realized at the Cyclic meeting. The entourage and style of brand managers’ reports, training games were conducted in the popular nowadays talk show and reality show style. This format is supposed to involve the interactive participation of all the visitors. And the evening entertaining event allowed regional staff of the company to become participants of famous music programs.

As expressed by the participants of the Cyclic meeting, PR-Premier managers have succeeded in combining business and entertaining parts and making the events bright and remarkable.

Client: Pfizer