Action at children’s hospitals in Moscow on the New Year’s Eve

On the request of Panasonic, PR-Premier has organized and conducted a charitable action at children’s hospitals in Moscow on the New Year’s Eve.

The holiday came on the New Year’s Eve to small patients of the Children’s City Clinical Hospital, the Research Institute of Paediatric Oncology & Hematology, the Morozov City Clinical Hospital and the Izmaylovskiy Children’s City Clinical Hospital. The Father Frost and the Snow Maiden came to visit the children on December 21, 26, 27 and 28. New Year’s performances with various games and contests took place at the halls of the hospitals. The main heroes of the holiday also visited those children, who cannot leave the hospital beds. The Father Frost and the Snow Maiden brought the atmosphere of the real New Year, good mood, and hope of recovery to the hospital wards.

Five years continuously about one thousand of small patients of the hospitals in Moscow and the medical institutions themselves received presents from Panasonic, conducting its charitable action in the line with its social strategy - Panasonic ideas for life.

PR-Premier has completed the whole range of works on the preparation, organization and realization of the action.

Client: Panasonic