PR Premier

Long-term audit of merchandising program

The agency specialists realize the long-term audit of merchandising program of lens’ solutions “ReNu” in the drugstores of Moscow and Moscow regions for the company Bausch&Lomb. Long-term audit of merchandising program

The targets of auditing program is in the control of product placing, correctness and effectiveness of posters’ and advertisement positioning. If these aspects don’t match with the terms of contract the agency specialists realize the correcting at once. The program that started in the middle of March lasts for 3 months and finishes with detailed photo and analytical report with future merchandising recommendations.

Client: Bausch & Lomb