10-th Russian Week of gastroenterology

October 25-26: PR-Premier organized the participation of pharmaceutical company Abbot Laboratories in the 10-th Russian Week of gastroenterology.

The prestigious specialized exhibition “Week of gastroenterology” celebrates the 10-th anniversary this year.

It is the time for summing up the work results and discussion of future plans. This year drug “Geptral” celebrates its 10-th anniversary at Russian market too. Within this period the drug became the leading medical at the hepato-protectors market and is widely used in practice The target for PR-Premier specialists was to attract visitor’s attention to “Heptral”. The general conception of exhibition stand was based on the classics and modernity combination.

The contest that took place on the exhibition stand included the crossword about gastroenterology, based on episodes from well-known film. The visitors filled in the topical forms that took part in the hi-tech prize drawing after that. The symposium “Geptral – 10 years in Russia – achievements and perspectives” was announced during the entertaining part of the show.

The classics and modernity reached consensus during the dinner that was organized for VIP guests at the restaurant “Oblomov”.

Client: Abbott Laboratories S.A.